Jump Cut NYC is a marketing agency that specializes in film and tv promotions and trailers. I worked in-house as their motion graphics designer where I was tasked with both designing and animating the graphics used in their trailers and internal marketing.
List of clients include: Amazon Studios, Bleecker Street, HBO, IFC Films, MoMA, Netflix, New York Film Festival, The Met Opera, Sony Picture Classics and Sundance Institute amongst others.
Challenge
Our clients wanted us to create trailers that captivated audiences and stood out amongst the sea of trailers produced each year. We specialized in indie films and documentaries, so our trailers needed to capture potential viewers by interweaving narrative and visual elements to sell a story that could compete with blockbuster competitors. Most importantly, we needed to produce work that would get audiences to watch these films and tv shows.
Solution
I worked collaboratively with our CDs, producers, and film editors to create graphics that both captured the essence of the film, and would be legible within a couple of seconds or less. This was done by developing an approach that would take an aspect of a film (for example "The Vast of Night" being a sci-fi alien flick based in 70s America we wanted a graphical approach that riffed off of that old school radio wave and television aesthetic) and develop a visual treatment around that which we would apply to the whole trailer.
The following are selects from projects I worked while being a staff member at Jump Cut NYC.
The Sundance 2021 Film Festival Teaser — Sundance Institute
Role — Motion Design
The Sundance Insitute came us with the ask of creating a teaser for the upcoming 2021 festival for digital platforms and social media. I led the motion for this project.
The Vast of Night — Amazon Studios
Role — Art Direction, Graphic Design, Motion Design
Amazon Studios approached us with the challenge of crafting the trailer for their up and coming sci-fi flick "The Vast of Night." We went for a vintage, twilight zone meets space aliens meets 70s talk radio aesthetic in order to create the graphics for the trailer.
Cold Case Hammarskjöld — Magnolia Pictures
Role — Graphic Design, Motion Design
I designed the graphics based off of the many physical documents and archival photos found in the documentary. Fun tidbit about this project, the photographs used in the trailer graphics are stills taken from the documentary.
Toni Morrison: The Pieces I Am — Magnolia Pictures
Role — Art Direction, Graphic Design, Assistant Motion Design
This was one of my earlier projects during my time at Jump Cut. I was tasked with coming up with the visual direction for this trailer, and I provided motion assistance as well.
